Their producers used sensational elements to attract audiences lost to television. Since the 1990s, this genre has also received attention in academic circles, where it is sometimes called paracinema. "Exploitation" is loosely defined and arguably has as much to do with the viewer's perception of the film as with the film's actual content. Titillating material and artistic content

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often coexist, as demonstrated by the fact that art films that failed to pass the Hays Code were often shown in the same grindhouses as exploitation films. Exploitation films share the fearlessness of acclaimed transgressive European directors such as Derek Jarman, Luis Bunuel, and Jean-Luc Godard in handling "disreputable" content. Many films recognized as classics contain levels of sex, violence, and shock typically associated with exploitation films.